KIWI
Experiential + Social
To celebrate Africas’s biggest sneaker event, we used sneakers to create a piece of art that give sneaker heads the opportunity to walk away with one-of-a-kind, limited edition sneaker collab and the Kiwi Sneaker Care Range that will keep them looking as fresh as the day they were made.
We partnered with popular South African street artist Falko to create an eye-catching mural, using a wall of pristine white sneakers (cleaned by Kiwi) as their canvas. An instant photo-op, this mural also served as the backdrop for TV interviews, video content, photographs etc.
social
content
While Kiwi Shoe Care exists as a global brand, with a long-standing history in South Africa there was no local Kiwi Shoe Care social page. As a result of this project, the Kiwi Shoe Care South Africa Instagram account was born. We developed all content, ranging from stills to full teaser videos to get the community excited about the upcoming experience.