City of Chicago
Experiential + Digital
The Face Forward Project gives vaccinated teens (12-18 yrs) a chance to get their personalized portraits made. These one-of-a-kind portraits embody the optimism and ambition of Chicago teens who’ve chosen to protect themselves and those around them by getting the vaccine.
The City of Chicago hopes The Face Forward Project will be a great reminder for Chicago to keep looking ahead, because our future is optimistic and safe when our children are vaccinated.
🏅 2022 Clios Shortlist / 🏅 2x 2022 One Show Health & Wellness Shortlist / 🏅 2x 2022 One Show Creative Use of Data Shortlist / 🏅 2022 One Show Pharma Shortlist / 🏅 2022 One Show Music & Sound Craft Shortlist / 🏅 2022 Clios Public Service Shortlist / 🏅 2022 London Internation Awards Music & Sound Design Shortlist
social
content
Our strategy centered on creating an impactful Instagram page, curating content that captured the initiative's essence through visuals and storytelling. We spotlighted participants who embodied the Face Forward Project's spirit, fostering unity and empowerment. Leveraging TikTok, we reached a wider audience through sponsored videos that spread core values creatively and sparked conversations. Authentic, organic videos further communicated the initiative's soul, forging genuine connections beyond the digital realm. Our social presence evolved into a movement, turning the campaign into an inspiring beacon of change as we bridged gaps and shared stories on Instagram, TikTok, and more.