Bacardi

Experiential

No Commission: Art Performs, a four-day immersive brand experience showcasing art, music, and some delicious cocktails was born in collaboration with Bacardí, Swizz Beatz, and The Dean Collection. Transforming an unlikely venue, an abandoned warehouse in the Bronx, into a premium gallery and festival space while also bringing Bacardí to the forefront of the cultural conversation around art and music. More than 7,000 consumers attended the four-day experience and 98% of artists work was sold with all the art sales going directly back to the artist.