Glade
Global 360 Campaign
The holidays weave together extraordinary moments that etch themselves in our memories, forever sparking joy. In those fleeting snapshots, we recall intimate details and unforgettable scents. Our endeavor was to capture the essence of these cherished occasions and celebrate the transformative power of the Glade Holiday Collection. Through our work, we aimed to inspire consumers to embrace the joy, creating lasting memories during those precious moments that ignite the heart and "Spark Joy" for years to come.
Digital Activation
Our captivating TV spots led to an immersive digital activation, featuring an interactive website and a charming robot. Through direction and production, we filmed the robot in various scenarios based on user input, resulting in teaser videos shared on social media. Users answered mad libs, receiving personalized videos promoting specific scents. Directing the robot added excitement and fun to this exceptional campaign.